I love this design. Honestly, there have been a number of failed attempts at designing an easily portable keyboard - the most successful of those of course being that of a foldable (rollable) soft-keyboard (which has very little feedback resemblance to that of a normal keyboard) and an laser based projection keyboard (which has no haptic feedback whatsoever, and is quite expensive). This design manages to combat both of these design issues in a wonderfully original form factor.
The only problem; is the market for portable keyboards. Nowadays who really needs them? Back a few years ago, the need was a little greater, for resistive touchscreens weren't very accurate, capacitive touchscreens were still on the horizon, and well, most people didn't have smartphones. Instead such a device might be used with a pda to take notes or something. Yet is there a huge need now? Honestly, I think not.
One could buy a netbook for a couple hundred dollars, a smartphone for nearly nothing on contract, and how often do you find yourself using a computer that has no keyboard?
Again, I love this design. Very great concept, but will this technology go anywhere? I'm afraid not. But could it be adopted into other technologies?! Exactly. Given the foldability of OLED displays, could you imagine the possibilities of portable screen, if we could just fan it out when we use it, and otherwise just carry around an electronic stick?
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