Thursday, October 22, 2009

Erosion - by Michael Aranda



Erosion is one of the most successful video production pieces I have stumbled across on the YouTubes. Michael Aranda, a self proclaimed nerdfighter, and host of channel - Arandavision - has combined his interests in video and sound production, as well as editing, and musical talent in a number of creative endeavors.

This is a wonderful example of creating a piece specifically for a target audience. At 2:31, the duration is quite appropriate for the youtube community attention span - typically anything over 3:00 minutes gets significantly fewer views due to people not wanting to "waste 4:00 minutes of my life on such a(n) [insert slanderous remark] video." In contrast to most YouTube videos, the production value of the video is quite high. It appears as the Michael does not shoot for the typical YouTube video, but instead strives to provide his subscribers with a quality designed experience through a convenient medium. In doing so, Michael is able to set himself apart, yet remain within the confines of self-made associations of the YouTube community.

Michael's ability to so beautifully integrate natural sounds into the soundtrack of a wonderfully shot exploration of the unknown has earned my greatest admiration.

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